Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. 00o@,VvX`'lt043510n`fhxaL& <> Prerequisite: BUAD 307 or MKT 385x. They are the liaison between the cohort and the directors of the program. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. endobj %PDF-1.7 - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Please enable Javascript for full functionality. Open only to sophomores, juniors and seniors. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Graded CR/NC. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Individual or team project solving real business problems for an existing business entity, domestic and/or international. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> <> $ j$@bL "$$&~D-@7dJ$201210R#@ 7 %%EOF ?=~B,7~?B_ I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. fu. bmP"]_CLL`]@Mg`x 8 - Personal commitment throughout the program. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. %%EOF endstream endobj 138 0 obj <>stream Open only to Doctoral students. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . stream hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h stream @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Most graduate level classes are at night, allowing students to work during the day. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 . endstream endobj 137 0 obj <>stream kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics marketing data and analytics to make business recommendations and decisions. 0 132 0 obj <> endobj Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. %PDF-1.6 % % 4 0 obj The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. #S84u>I^j:&EnC#q!. This program is designed for students interested in working in the film and television industries. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . 59 0 obj <> endobj hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Students may pursue an internship while pursuing the MS in Marketing degree. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. ` pPh=\kv)YL Vf`Ar \4 MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) <br><br> Graduating from . Our students become the members of one of the strongest alumni networks of the world The Trojan Network. For previous semesters, check the Schedule of Classes archive. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Did you find what you needed today? Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION 4 0 obj Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Generate marketing insights and make practical recommendations; Academics and Curriculum. USC Schedule of Classes Summer 2023. classes begin 5/17. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. ! GZ7T"%+ToBn' c Education. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . - Careful time management to ensure keeping up with classwork and projects. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? endobj endstream endobj startxref Research leading to the master's degree. <> In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Please refer to the sample course plans below. - Passion for marketing and desire to exceed and excel. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Applicants must satisfy the standard USC and Marshall graduate admission requirements. %PDF-1.5 % Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. hbbd``b` Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . <> For additional information, visit marshall.usc.edu/MSMkt. An introduction to the changing world of a connected consumer. endobj - Team player with good communication skills. learning, and the use of big data in marketing analytics. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Graduate Certificate in the Business of Entertainment. 3 0 obj MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. ) I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Work with R&D organization to design a new product or technology. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. GMAT or GRE scores are required. 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